2025-05-07
As part of a global initiative to strengthen partnerships, drive innovation, and listen directly to customer feedback, ZETA Tyres Chairman Mike Zhang has begun his international distributor tour—starting in Australia and New Zealand. These visits highlight ZETA’s ongoing commitment to supporting regional tyre distributors, retailers, and service providers with trusted performance, faster delivery, and next-level product support.
First Stop: Australia – Celebrating Success and Paving the Way Forward
ZETA Tyres has long maintained a strong footprint in the Australian tyre market, known for its reliability in commercial truck tyres, PCR (Passenger Car Radial) tyres, and SUV tyres. Chairman Mike Zhang, accompanied by his core team, met with local partners to review last year’s performance, honor top achievements, and share insights into upcoming product launches and service upgrades.
During the visit, Mike presented an official performance trophy, acknowledging the distributor’s impressive contributions to market growth, sales volume, and brand reputation. He also toured warehouses and local retail outlets, where he gathered direct feedback from frontline teams and store managers—helping ZETA further refine its solutions to meet real-world demands.
“Listening to our partners on the ground is the key to continuous improvement,” said Chairman Mike Zhang. “We don’t just deliver tyres—we deliver confidence, service, and a shared vision for growth.”
Second Stop: New Zealand – Strengthening Local Support for Tyre Dealers and Retailers
Following the success in Australia, the ZETA team continued their journey to New Zealand, where they were warmly welcomed by their local distributor. The New Zealand market has grown steadily for ZETA, thanks to the brand’s fast tyre delivery, product durability, and dealer-friendly support system.
Mr. Zhang met with key decision-makers and employees to express gratitude for their hard work over the past year. Together, they discussed performance highlights, market trends, and how ZETA's innovative tyre technologies—such as enhanced tread design, extended mileage compounds, and eco-efficient casing structures—can bring more value to New Zealand tyre retailers.
“Kia ora, New Zealand! Your trust in ZETA keeps us motivated to innovate. We look forward to accelerating our shared success,” said Zhang.
Driving Future Growth: Innovation, Marketing & Service Integration
At the heart of this global trip lies ZETA’s strategic focus on technology-driven tyre development, comprehensive marketing support, and closer distributor collaboration. From high-performance all-season tyres to next-gen light truck and commercial vehicle tyres, ZETA is investing heavily in R&D to meet evolving global demands.
A Stronger Global Network Begins with Local Partnership
Chairman Mike Zhang’s global visit is more than just a courtesy—it’s a powerful reminder that ZETA believes in growing together with partners on every road. Whether it's a tyre wholesaler in Sydney, a logistics fleet in Auckland, or a high-volume retail store in Melbourne, ZETA aims to empower its network with the tools, technology, and trust they need to succeed.
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