2025-06-26
[May 2025] – In an era of accelerating globalization in the tire industry, ZETA Tyres, a premium brand under SD-International, is stepping firmly onto the global stage. In May 2025, Chairman Mike Zhang launched an extensive Global Distributor Visit Tour, covering key markets including Australia, New Zealand, the United States, Colombia, and the United Kingdom.
This international initiative strengthened partnerships, exchanged valuable market insights, and reinforced ZETA's commitment to high-performance tires, sustainable development, and global market expansion.
Deepening Global Partnerships and Exploring Market Opportunities
The global tour kicked off in Australia, one of ZETA’s most vital and well-established markets. Chairman Mike Zhang held strategic discussions with long-term distributors, focusing on sales strategy, regional distribution, and product optimization. These talks reinforced mutual trust and laid the groundwork for continued growth in the competitive Australian replacement tire market.
In New Zealand, the ZETA team was warmly welcomed by local partners. Both parties reflected on the achievements of the past year, including brand building and market expansion, and explored upcoming opportunities in the all-season and SUV tire segments. The visit strengthened cooperation and set the stage for deeper market penetration in New Zealand.
U.S. Visit: Listening to the Market, Innovating for the Future
As the world’s largest single-country tire market, the United States was a key highlight of the tour. Mike Zhang engaged in multiple in-depth meetings with U.S. distributors, addressing crucial topics such as:
ZETA Tyres demonstrated a proactive approach by listening to frontline insights and accelerating the development of smart tire solutions, aiming to drive sustainable and profitable growth in the highly competitive U.S. market.
Latin America and UK: Strengthening Presence and Brand Reputation
In Colombia, the ZETA team celebrated strong sales performance with key partners. In-person exchanges helped solidify distributor relationships and open the door to new potential in emerging Latin American markets.
The final stop was in the United Kingdom, where Chairman Mike Zhang visited Eden Tyre & Servicing, a long-standing ZETA distributor. Eden’s management praised ZETA's performance in tread design, manufacturing quality, and on-road handling, noting strong customer satisfaction and growing brand reputation in the UK replacement tire market.